Advertising material translation

Advertising campaigns contain all kinds of material, from website banners to printed leaflets, from posters and flyers to minisites… and all of this is common content in a different format according to the medium through which it will be displayed. What is more, some campaigns are carried out periodically and already translated content must be reused. For this reason, it is crucial to maintain consistency in the translation of the various texts over time, which makes the use of translation memories paramount.