What to translate
Guarantee spot-on materials for your customers
Nowadays, we generate a huge amount of material in printed and digital formats that represent our company for the world to see. These materials must be well-written in the relevant language to ensure an excellent company image. We can help you with this, as we are equipped to translate these items in their various formats.
Your website. Your potential customers will visit your website less often and for shorter periods of time if it is not translated into their native language. Or worse still: they may not even find your website. Internet search engines will only find pages that display text in the language of the potential customer performing the search. You lose a considerable number of customers for every language NOT available on your website.
Commercial catalogues and brochures. After initiating contact with potential customers, they will often then view the products and services you offer through your catalogues or brochures. Your customers will appreciate it if your consideration of their culture is not limited to your online shop window. And, your translated catalogues will be more accessible to people within your customer’s organisation.
Advertising in the media. TV, radio and outdoor advertising in the local language demonstrates that the company is able to adapt to the market and is committed to the specific target culture. The cultural adaptation of the message is not complete without linguistic adaptation (in other words, translation).
Mailings and direct marketing. Postal and electronic mailings are fairly unpopular modes of direct communication, but are often the only way to send a personalised message to a mass audience. That’s why you should send them to your customers in their own language. You will notice an increase in acceptance and effectiveness, which will more than compensate for the small translation investment.
User manuals, instructions and help documentation. After the initial purchase, the lasting success of a product is determined by the degree to which your customer understands how it works. Your customers' first experience must be satisfactory if you want them to become a regular and loyal buyer. That’s why you’ll need all the help you can get. Instructions in your customers' own language are a small and worthwhile investment to kickstart this relationship.
Customer service documents. Direct telephone or written customer service is the last link in the chain of communication. This is when the customer comes into direct and personal contact with the company. To continue providing the services offered in the previous stages, direct requests from customers regarding support, information, quotes, etc., should be dealt with in their own language. This could be the foundation of a long-lasting commercial relationship.