Banners are advertising spaces that appear on websites and are usually rectangular. When the user clicks on them, they are directed to the advertiser’s webpage. The content of these banners may be the same as that in the company’s advertising campaigns. The content is displayed in different formats according to the medium through which it is displayed. As some campaigns are carried out periodically, already translated content must be reused. For this reason, it is crucial to maintain consistency in the translation of the various texts over time, which makes the use of translation memories paramount.