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Why translate?
  • Over 50% of customers are happy to pay more for a product if accompanying information is written in their own language.
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Why translate?

Globalisation has opened up borders to companies and their products and services. However, a borderless market does not mean one in which differences in language and culture have also disappeared. How then can we overcome distance, cultural differences and linguistic diversity to access high-potential markets? Thanks to the internet, physical distance is no longer an obstacle to conveying our message, but what about cultural distance?

Five reasons to translate

Translating gets your message across to your clients, wherever they are, whatever language they speak.

  • Translating expands your market.
  • Translating improves your company’s image.
  • Translating helps your products succeed.
  • Translating reduces your costs.
  • Translating brings you into higher quality and price brackets.

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Selling in the local language

Providing customers with service in their own language is essential to any business.

  • More than half of consumers only purchase from websites available in their own language.
  • In 70% of cases, providing after-sale support in a customer’s own language increases the likelihood of repeat business.


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What should be translated?

Having a world-class product or service is of no use if the world doesn't know about it.

  • Website
  • Catalogues and sales brochures
  • Advertising materials
  • User manuals
  • Customer service materials
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Reasons to translate with Ampersand

  • Service
  • Experience
  • Resources and capacity
  • Stability and security
  • Quality and innovation

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