Selling in the local language

Offering services in the customer’s language is fundamental in any business. In the world of commerce, it’s not about legality, it’s about service. Your customers will appreciate your efforts to communicate with them far beyond meeting any legal requirements.

• 80% of customers expect commercial transactions to be conducted in their own language.

• In 70% of all cases, after-sales support for a product or service in the customer’s language increases the likelihood that s/he will buy the same brand again.

• Over 50% of customers are happy to pay more for a product if accompanying information is written in their own language.

• Over 50% of customers only shop on websites written in their own language.

• Website visitors are between three and four times more likely to purchase an item if the content is written in their own language.

• Internet users spend twice as long on a website if the content is written in their own language.