- Over 50% of customers are happy to pay more for a product if accompanying information is written in their own language.
Five reasons to translate
Ampersand offers you competent and comprehensive multilingual translation services and systems. We make internationalisation a reality for your company or institution by translating all of your content and advertising materials. We help your organisation to communicate your message to your customers, wherever they are and whatever language they speak.
Translation expands your market
Translation automatically broadens your potential market simply because you are including customers from countries that don’t speak your language. The fewer speakers there are of your language, the bigger the market potential you’re missing out on if you don’t communicate in other languages. But the world is a linguistically diverse place and no single language can reach everybody.
Translation improves your corporate image
Translation does wonders for your image and public relations. It fosters a sense of closeness and trust in your potential customers with regard to your company, which in turn will see them respond favourably to your product or service. It’s also a question of corporate social responsibility. Your company will be respecting the linguistic and cultural identity of your customers, who will then show their appreciation through their loyalty.
Translation boosts your product sales
Products and services become more user-friendly through translation: they can be understood, recognised and enjoyed. Well-written instructions in your customer’s language are the best tool to begin a new relationship between the consumer and your product.
Translation reduces your costs
Translation reduces time spent learning about products or services, especially the most technical ones or those with highest value added. Translation contributes to reducing end-user training costs. It also cuts back on after-sales service and support expenses given that service-related problems decrease in number and complexity.
Translations allows you to reach higher quality and price brackets
Translation increases the overall perceived value of your products and services. As a result, your customer is willing to pay more. It adds something extra to your products and services which is incorporated into the value chain. Translation is therefore part of the cost but also part of the product value perceived by the customer... and your company can recover this cost through the price you charge.
Request a free no-obligation quote for any of our services, or if you would like more information, write to us at info@ampersand.net or call us on (+34) 93 415 99 90.